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Dyson Vacuum Cleaner: best design or best for the marketing?

After the U.S. launch Dyson vacuum cleaner in 2003, has taken the U.S. market by storm. In fact, Dyson has been so successful – not only in the United States but around the world – that Hoover, once the motor of the vacuum cleaner, has rapidly lost market share. In fact, Hoover has been a decline in profitability has been put on sale by the parent company. But as Dyson has achieved this success? It is because of design and functionality, or is the result of a slick marketing campaign? The real question is: what is the sustainable success of Dyson? Marketing hype is well in the short term but could cost the line if customers do not become repeat buyers because they feel deceived by the initial note of sale. Furthermore, if the range of Dyson really express, so customer loyalty, no doubt, long-term success. After much work and thousands of prototypes, James Dyson has introduced its first vacuum cleaner – the G-force – in 1991. Had tried to take the concept of the Dyson in every major industry players, but very politely shown the door at every step. With the lack of funding to turn his dream into reality, was on the verge of bankruptcy. However, he was lucky to win a prize for design and soon the Japanese G-Force was sold for $ 2000 a pop there. This gave the cash flow needed to create at its popular model DC01 was launched in the UK in 1993. It 'was an instant smash hit and took the mantle of being the biggest selling vacuum cleaner in the UK within 2 years. Engineering and good design has played a significant role in the success of Dyson. Cyclone Technology is central to the concept of a Dyson, the statement is not bags or filters to block and then there is gradual loss of suction, as experienced with conventional vacuum cleaners. Usability is the key and the Dyson is full of ergonomic features. The DC05, for example, is designed to balance firmly on your stairs. Dyson later, the DC15 is the subject of 182 patents with 3 years of R

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